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Dr. Mohd Yaseen Khan

Dr. Mohd Yaseen Khan

Assistant Professor, Management

yaseen.khan@vgu.ac.in

BIO

Dr Mohd. Yaseen Khan is an Academician having expertise in Marketing and International Business. He has more than 22 years of academic & industry experience and supervised Ph.D. Scholars from the country like Bangladesh and Afghanistan, Dr. khan is a Ph.D from UTU, Dehradun, India, on the topic - Customized Communication, Value Proposition and Brand Loyalty in Retailing- a study on SERVPERF-RSQS Model. He has been awarded by President of India for social service in Scout & Guide and Red Cross Society. He has got fifteen National/International publications to his credit along with two books publication. Currently, he is serving as Associate Professor in Department of Management Studies- Vivekananda Global University, Jaipur-India.

Additional Administrative Titles -

  • Convenor of BOS/BOF and Departmental IQAC

Academic Degrees -

  • PhD From Uttrakhand Technical University, Dehradun
  • MBA- Marketing from Agra University, Agra

Academic Appointments -

  • Associate Professor Vivekananda Global University - June 2024-present

Professional Experience

  • More than 22 years of academic & industry experience

Research Interests -

  • Marketing, Retailing, Consumer Behaviour and Entrepreneurship

Publications -

  • Value Proposition and Functional Quality Dimension Enhance Customer Loyalty-A Study of Consumer Behavior at EasyDay Retail Store. IFRSA Business Review|Vol1|issue 1|September 2011 Unique number "IBR-2011-1-1-167" IFRSA Business Review.
  • A Study of Buying Behaviour and Brand Perception of Consumers in Shopping Malls- VSRD-IJBMR(ISSN No.2231-248X, Vol. 1 (6), 2011, 348-361(SCIENTIFIC IMPACT FACTOR : 4.791)
  • Basic Necessity for the Survival of Humans: Drinking Water Quality in Rural India, Global Journal of Finance and Management (ISSN 0975-6477), Vol. 6, Number 8, 2014.
  • Effect of Green Products on Consumer Attitude –a Sustainable Approach. American Journal of Business, Economics and Management. Vol. 2, No. 6, 2014, pp. 170-175.
  • A study of “push or pull”, “plug in and plug out”, employment issues and relevance of proposed “Indian Labour Code on social security, (2020)” for gig employees. Academy of Marketing Studies Journal, ISSN Number- 1528-2678, Volume 27, Issue 6, 2023.
  • Why do Millennials Regret Shopping? A Study of Post-Purchase Dissonance Factors in Millennials. European Chemical Bulletin. ISSN Number- 2063-5346, Volume 37 Issue 4, June 2023. Link
  • Assessing the viability of blockchain technology for supply chain management: a case study approach. CAHIERS MAGELLANES-NS, ISSN:1624-1940, Volume 06 Issue 2, June 2024
  • Retrospection of Online Reviews Research Landscape: Foundation, Current Trends and Future Research Directions, Int. J. of Process Management and Benchmarking, ISSN online-1741-816X, ISSN print-1460-6739 July 2024
  • The Retail Service Quality Scale (RSQS) Study: Examining, Generalizability, Applicability an Evidence from India, Int. J. of Business and Systems Research. ISSN online 1751-2018, ISSN print 1751-200X.
  • Swatchh Bharat Mission- A Mile stone yet to be reached, Emerald Emerging Markets Case Studies- under publication process.

Books -

  • A Foresight on DIGITAL MAREKTING- 1st Edition VSRD Academic Publishing, ISBN -13:978-93-91462-47-5, March 2023 India - https://www.vsrdpublishing.com/bk.php?p_isbn=978-93-91462-47-5
  • Advertisement-Buying Roles- Navigating the Art of Purchasing- Kindle Publication Amazon.com https://www.amazon.com/dp/B0CKNRQ2M8?ref_=pe_3052080_397514860

  • Rashtrapati Purushkar-Bharat Sarkar

Teaching (Degree/Courses) -

  • Consumer Behaviour-MBM 311,July-Dec 2024
  • Strategic Management-MBM304,July-Dec 2024
  • Marketing Management-PGMGT105N,July-Dec 2024
  • Consumer Behaviour-PGMGT071,June-May 2025
  • Integrated Marketing Communication-PGMGT073,June-May 2025
  • Marketing Management-PGMGT105N,June-May 2025

Conferences -

  • Convenor of INNOHRVATION Conference on Nov. 30 2024